Today, betting companies in Britain no longer accept credit cards and gambling commercials don’t air during sporting events before 9 p.m. A government report last year estimated that more than 400 Britons die by suicide each year because of gambling. It was the latest in a series of recent limits on the multibillion-pound industry, spurred by a growing awareness of gambling harms. The ban, which takes effect this fall, also prohibits social-media influencers and other celebrities who appeal to youth. On the day after Ontario’s market went live, British authorities announced ads featuring athletes would soon be illegal in that country. In Britain, a different story is playing out. And more companies are still in line to join the market. But the National Football League’s regular season, which kicked off last week, is expected to be a bonanza. Compared to early expectations, it’s a modest start. Late last month, regulators announced that Ontario’s new online gambling market had generated $162-million in its first quarter.
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